How to Use LinkedIn to Work a Town

A while back I got the following email:

Hi Dale,
This is Chris Carmichael, partner @ GoldMail in N. California. I’m planning a trip to Birmingham this week and ended up on your LinkedIn profile. With everything that you do and have done I thought it would be good to connect on our simple app. You’ve undoubtedly seen similar applications in the e-learning space. We’ve found an inexpensive, easy to use and scalable way to voice over content (ppt, pdf, images, anything…). When you have 90 seconds just click on your image to view the personal message for you in our product. Your speakers must be on.

Now if you got this email – with your photo and directed to you –  would you open it?

I did. I had to see what the video said. If you have not already played the video – go ahead and watch it. 90 seconds.

Note several of the slides are related to me and things I am involved in – so I immediately recognized them. He had researched ME.

Would you agree meet this guy?

I did. What I learned about Goldmail was nice, but the staggering thing was Chris’s story.

First – He had no business connections in the area. He had never been to Birmingham. He was coming for a wedding.

Second – He used LINKEDIN to find people he felt were well connected in the area. Using videos like the one above, he contacted each person. I forget how many total – but less than 10 as I remember.

Third – He got meetings. I asked him who else he had met with, and was stunned to find out he had connected with some of the heavy hitters in the local network. He had, in one day, met with some of the key players that local people are always trying to meet. In fact, Chris is now better connected in Birmingham then most people who have lived here all their lives.

Stunning! A few weeks ago he was blind to this city – now he was connected.

Two key actions yielded his success.

1 – He was willing to do the work on the tools that make it available. (In this case Google search, LINKEDIN, and Goldmail) The work was not huge – but still – he did it.

2 – He connected to the person. By putting the personal touch, he got meetings.

Sounds simple. And, really it was.

So … why don’t you use LINKED to meet who you want to meet? They could be in your own city or across the country. Still easy to find and connect. And hey – why not try Goldmail to do it?

Question: Have you ever tried LINKEDIN as a meeting tool? What success did you have?