A recent post by Small Business Trends hailed that businesses need to do more than claim they are green and environmentally friendly – now they need to show evidence to their customers of just how green. For example, I have seen some small companies participate in this thinking by posting on their website how many carbon credits they had purchased.
But I have to wonder —–
Do we really care? Really?
Here was my response/comment to the post:
Are we sure? I wonder if there is any research to show that customers really care. And do customers on the west coast care more than others?
And how are the challenges to global warming data changing this game?
On my side I find a lot of people who love the “green” stuff – but I also see people turned off by companies who think they are saving the world.
While I am not commenting so much about is global warming true or not (although as a recovering scientist I do have an opinion about the science) — I am just wondering … are we all jumping up and down thinking our customers care without knowing for sure?
For me, green used ot mean you had an upset stomach – something I might relate to a rough ride while deep sea fishing. Back in the ’70’s Kermit claimed it is “not easy being green.” How we moved from being hard to be green to it is “good to be green” and now it is “a must to be green” I really am puzzled.
But what I notice is all best intentions in the world – people end up buying value. The idea of being green presupposes customers place a high value on a company spending its money on being green.
I am bettering this is not true. What do you think?