The author of the blog omits THE critical bit of information: WHY are you there? In David’s case, he was there because the “Philistine dog” was insulting the name of the creator God”. David was there for good reason. If you are a person of faith, God put him there at that particular time and season to make a statement for all of those soldiers there on the field who were watching. In the end, the story wasn’t really so much about “the Goliath” as it was about changing the heart of onlookers. What will the onlookers find us doing in our daily business? And this takes us back to our mission statement, WHY are we undertaking this venture? The why matters more than we know and serves to sort the myriad details that will follow. Dale, thanks again for shining the light. DWJ

others think that too?!!!!!

Thanks Dale, I know I’m not alone now.

But what is disturbing is the article about small business – many without established brands. I have met with many who are spending real money being green thinking that this will be what pulls the customer in the door.

All thinking about segmenting and potential markets aside – it still costs money to do that. My question – does it pay for itself?

Now, what I really think is going around the green is good movement is in response to homogeneous purchaser effects. You don’t see alot of consumer products companies selling how green they are – you just see them segmenting their product lines to ensure penetration in that potential market. You do see large industrial concerns talking about how green they are overall trying to be – and I would bet you can trace some of that back to behavior in response to government purchasing decisions.