089: A Career Founded by Pain [Podcast]

When we think of ways to make a living, we often get stuck on our training, our college degree, and our past work history. But, many careers have been started out of raw personal experiences. Today I interview one of those career changers – Steve Ozanich, – who went from engineer to author specializing in chronic pain relief. His journey did not take him through medical school, but instead through personal pain and finally relief.

A Career Founded by Pain

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Why I Wanted this Interview

When I invited Steve to do a podcast with me, I had four reasons in mind.

  1. Career Defined by Passion – He is another example of someone who took his personal journey and passion to make it his career. In the audio you will hear the passion!
  2. Pain is Prominent at Work – Since I know many of you hate your jobs or careers, I can only assume many of you are suffering physical pain and going through a lot of healthcare paths looking for help. Steve might just open you up to the real cause of the pain.
  3. New Career Field is Created – Through the obsession of a few medical doctors and the patients, entirely new career fields are being created. It is our job to seek out new paths for our passion – and looking at the old way is not always the path we should take.
  4. Leaders are in Danger of Having Chronic Pain – Those who are leaders in many areas of their life tend to get caught in many one way relationships – where you the leader always have to be “on” and holding up your team, your company, and your family. The result is often isolation and very few true friends. Steve reminded me that almost all pain and illness comes from relationship issues, or a lack of connection with others.

Results of the Interview on The Great Pain Deception

1. We discussed personal life real issues resulting in a new career and how it happened.

2. The power of your mind. So many people in this society have a negative view of themselves and their abilities, they talk themselves out of success. Some of the same issues resulting in pain also result in failure – or perhaps I should say limited success.

3. Dealing with pain. If you suffer from back pain, IBS, carpel tunnel, knee pain, or any other chronic pain this audio and the books listed below might be worth your time to investigate.

Resources

 

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088: Ship It – The Critical Sales Path [Podcast]

One of the biggest challenges with new businesses is they are slow to start. Once the decision is made – you must get products on the market as soon as possible. Seth Godin uses the term “SHIP IT” often. Seth is trying to say “It will never be perfect, you must ship product. Here in this audio and video I will walk you through the common sales path, I call the critical sales path, showing you how new companies really put products on the market and improve them along the way.

Ship It - The Critical Sales Path

“Creative Commons” by Luca Zanon is licensed under CC BY 2.0

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Key Messages

  • Sales are the CRITICAL part of the business
  • Processes and products should evolve with sales
  • No sales = no business

Two Major Failures in Business

  1. Trying to get perfect processes before you start.
  2. Never improving the processes after you start.

Steps in the Critical Sales Path

  • 1st Sale – Critical to create momentum
  • 2nd Sale – Keep it going
  • 10th sale – you are beginning to learn what your customers REALLY want
  • 100th sale – Start thinking about processes

 

Video

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If you have enjoyed this podcast, please subscribe to it on iTunes. To subscribe, go to iTunes and hit subscribe! You may have to click the button that says, “OPEN IN ITUNES.” You can also find Company of One on Stitcher.

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Your Feedback

If you have an idea for a podcast you would like to see or a question about an upcoming episode, e-mail me.

Also, if you enjoyed the show, please rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks.

087: How to Do an Opportunity Analysis [Podcast]

So you have a business idea. Want to find out if you have a good idea and can really make money? Well it is a simple process I call Opportunity Analysis. An opportunity analysis allows you to get some idea of the size of the market and then to get a reasonable view of just how much money you can make. Don’t be like so many others who have gone into businesses which are limited in the amount of income. Would you want to go into a business where you can only make $65,000 per year if you do well? Many do.

How to do an opportunity analysis

“Creative Commons ” by Forrest Cavale is licensed under CC BY 2.0 

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Steps to an Opportunity Analysis

Get Clarity

  • What will you do? Be clear and concise!
  • Who is the customer? Think of a list. How big?
  • What is the pain that you are relieving? This is your value proposition.
  • What is the market size of YOUR segment?
  • What is the price?

Ask a Woman 

Something about women’s intuition really works. I do not claim to understand it, but I know of tons of business people – men and women – who tap into the wisdom God has given women.
Do the Math!

Here is an example of how much we could make per product as we went into the homeschooling business. We were creating high school math products for the homeschool market, and we needed to know how much we might could make per product. (This data was a mix of Google research and common sense guesses.)

  • Homeschool market size:  2 million families
  • High School Percentage:  50.00%
  • Leave homeschooling in high school: 50.00%
  • % of Market we expect:  0.50% (Yes – this is 1/2 of 1%)
  • Sales (units):  2500 (Calculated from above numbers)
  • Average sale per unit:  $100
  • Revenue per Product = $250,000

Now recognize these numbers are WRONG! But are they interesting? If they do not interest you at this level, you should keep looking for ideas.

Want to Do Your Own – Opportunity Analysis?
Download my opportunity analysis worksheet here.

Video from Course

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Your Feedback

If you have an idea for a podcast you would like to see or a question about an upcoming episode, e-mail me.

Also, if you enjoyed the show, please rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks.

086: How to Find a Good Business Idea [Podcast]

The dream of many across the world is to own their own business. Everyday many industrious people all over the world are exploring business ideas. I want to help you in your explore to find ideas that  fit your personality AND also will make you money.

How to Find a Good Business Idea

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Coaching

I have recently started working with new coaching clients. If you are in need of a career change or are working a business venture that needs some help, check out my coaching page for ways we can work together.

How to Find a Good Business Idea

Do’s 

  • Start thinking through your calling. (If you have not already done so, download my free ebook – See below). These are things you love to do and things that already interest you. The advantages here are that you have expertise and you will not have to fake your interest.
  • Think about your reasons. Is it more time with kids? More freedom of time? Freedom to travel. Too many have started a business to get more time, only to open a storefront that causes them to work weekends and nights. They end up losing their freedom instead of gaining it.
  • Do informational interviews – lots of them.
  • Start small. I know, you need to go all in and go big. But face it, you will make mistakes along the way. Make them with fewer customers and a smaller investment of time and money. It’s OK to grow quickly, but only when you learn quickly.
  • Do an opportunity analysis to determine the market size. I will cover this in episode 87.

Don’ts 

  • Chase a business idea just because you think you can make a lot of money. How many real estate agents are there who got a Real Estate License to make quick money? And, how many have chased ideas that seemed good at the time – but later became nightmares.
  • Borrow money to start. This will kill your business from day one. Find a way to start with what you have. If the idea proves itself out, then think about more funding.
  • Wait. Once you have done the research then do not wait, jump in a give it a try.

Actions to Take Now

  • Download the finding your calling. (BELOW) If you have done it already, dust it off. Get a few ideas in writing.
  • Think through your business with the following questions.
    • What will you do? Describe it in detail.
    • Who will be your customers?  Get specific in describing them. Who are they and what do they care about? What do they read? Where do they go? What are their values?

Dale’s Rule of Thumb:  

Course Video

Here is the video from the Awaken Your Entrepreneur course.

 

To find your calling, download this free ebook!

 

Subscription Links

If you have enjoyed this podcast, please subscribe to it on iTunes. To subscribe, go to iTunes and hit subscribe! You may have to click the button that says, “OPEN IN ITUNES.” You can also find Company of One on Stitcher.

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Your Feedback

If you have an idea for a podcast you would like to see or a question about an upcoming episode, e-mail me.

Also, if you enjoyed the show, please rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks.

Looking forward to speaking to the group at Asbury Career Transitions Ministry!

Date: March 2, 2015
Time: 06:30 p.m.
Event: Asbury Career Transitions Ministry - March Meeting
Topic: Finding the Job that Where You Can Prosper - and Not Hate Monday
Sponsor: Asbury Career Transition Ministry (ACT)
205-271-9934
Venue: Asbury United Methodist Church
Location: 6690 Cahaba Valley Rd
Birmingham, AL 35242

085: How to Keep Someone from Stealing Your Idea [Podcast]

How do you keep someone from stealing your idea? This is one of the most frequent questions I get from budding entrepreneurs. Here is my common sense advice that will help you move past being frozen without totally abandoning common sense.

How-to-Keep-Someone-from-Stealing-Your-Idea-Grégoire-Hervé-Bazin-edited.jpg

“Creative Commons” by Grégoire Hervé-Bazin is licensed under CC BY 2.0

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Dale’s Rule of Thumb: 

Corollary: 

 

Five Things You Can Do to Protect Your Idea

  1. Make sure your ideas is really unique. Most people think their idea is new, but often it is not. So before you get too worried about protecting something that someone else owns, search and find if it has already been done. Beware of the red jeep rule. (Do a quick patent search)
  2. Document your idea. Use photos, notes, emails to trusted people or even to yourself. Common sense stuff.  (Engineering Notebooks)
  3. File a provisional patent. (See provisional patent forms)
  4. Sign a non-disclosure as you are discussing your idea.  (Non-disclosure Form)
  5. Execute swiftly. The sooner you capture the market the better.

What’s the Worst that Can Happen?

Your idea will be stolen. But, you will know you have good ideas and you can now move to idea #2 with lessons learned.

Subscription Links

If you have enjoyed this podcast, please subscribe to it on iTunes. To subscribe, go to iTunes and hit subscribe! You may have to click the button that says, “OPEN IN ITUNES.” You can also find Company of One on Stitcher.

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Your Feedback

If you have an idea for a podcast you would like to see or a question about an upcoming episode, e-mail me.

Also, if you enjoyed the show, please rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks.

Will be working with the Hoover Library on their Business Series to talk about Blogging and Podcasting for Small Businesses.

Date: May 23, 2015
Time: 10:30am-11:30am
Event: Blogging and Podcasting for Small Businesses
Topic: Blogging and Podcasting for Small Businesses
Sponsor: Hoover Library
205-444-7800
Venue: Hoover LIbrary
205-444-7800
Location: 200 Municipal Dr.
Hoover, AL 35216
Public: Public

084: My Most Popular Shows of 2014 [Podcast]

In my annual review, I wanted to find my most popular shows of 2014. Why would you care? First, many of you are content creators and I wanted to show you how I find new ideas. Second, it is just fun to learn what others are thinking. So here is a quick review of my most popular shows of 2014.

My Most Popular Shows of 2014

“Creative Commons ” by Rula Sibai is licensed under CC BY 2.0

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Looking Back to 2014

I hope by now that all of you have had a chance to look back at some things that worked in 2014. Looking back to my most visited pages tells me what people are thinking and what matters most to them.

Live Webinar – How to Create Your First Information Product

On January 20, 2015 I am going to do a live webinar on How to Create Your First Information Product in 30 Days. I’m getting ready for the next release of Product Creation Academy so I’m going to cover some steps about how you can create information products.

Most Popular Pages of 2014:

 What Did I Learn from This?

  • What’s the meaning of it? The thinking time was such a big post, it must be a big issue
  • Should I be creating more content around this subject?
  • What’s the need? What do I need to do with that?

And perhaps you could let me know as people are looking at these pages and links, what is it they are looking for? Are they misunderstanding what the page is about? I rarely seem to get a lot of questions from these pages so I’m not sure if people are searching it and get to the page and it’s not what they want. Or they come to the page and it’s exactly what they want and it answers all their questions and they go away. I have no idea. I would to hear any thoughts you have.

Encouragement for 2015

My encouragement to you is to go back to 2014 and look at your calendar, look at maybe where you spent money, look at things you did, look at interactions and just take a look. When you look at those things what worked, what didn’t work in 2014? What can you learn? What changes can you make now? You now can plow forward but, I think it’s very valuable to learn from the past.

Shout Out

Shout out to Servante, a member of my Podcast Creation Academy and he’s says,

Life changing. Dale gives his audience practical and actionable insights. He’s well knowledgeable and highly respected in both academic and business communities. Thanks, Dale, for sharing your wisdom and motivating us all to reach for that golden ring.” Servante on iTunes

Business Venture Bonus

Many people are looking at business ideas and there’s just not a lot of time. So, I’m going to just kind of share with you one of the bonuses since it’s almost tax time. From a business point of view we have to do some stuff pretty early in January. Each month we calculate income, expenses and profit. Then we take 25% from our profit. The 25% stays there and is not spent. It belongs to the IRS. But every single year when we pay taxes, it’s less than the 25% we have set back.

Having a business venture like this allows you to generate enough money to cover taxes. Even though I have a day job the business ventures allow me to generate money and take control of how we pay our taxes as well as where the money comes from. So it’s an awesome thing. So I’ll be sharing with you some thoughts about some of the benefits of owning your own business as we go along.

We want you to make things happen. We would love to hear from you so give us a shout out, email or tweet.

Reminder

Join us January 20th for the webinar, How to Create Your First Information Product in 30 Days

 

Subscription Links

If you have enjoyed this podcast, please subscribe to it on iTunes. To subscribe, go to iTunes and hit subscribe! You may have to click the button that says, “OPEN IN ITUNES.” You can also find Company of One on Stitcher.

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Your Feedback

If you have an idea for a podcast you would like to see or a question about an upcoming episode, e-mail me.

Also, if you enjoyed the show, please rate it on iTunes and write a brief review. That would help tremendously in getting the word out! Thanks.