088: Ship It – The Critical Sales Path [Podcast]

One of the biggest challenges with new businesses is they are slow to start. Once the decision is made – you must get products on the market as soon as possible. Seth Godin uses the term “SHIP IT” often. Seth is trying to say “It will never be perfect, you must ship product. Here in this audio and video I will walk you through the common sales path, I call the critical sales path, showing you how new companies really put products on the market and improve them along the way.

Ship It - The Critical Sales Path

“Creative Commons” by Luca Zanon is licensed under CC BY 2.0

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Key Messages

  • Sales are the CRITICAL part of the business
  • Processes and products should evolve with sales
  • No sales = no business

Two Major Failures in Business

  1. Trying to get perfect processes before you start.
  2. Never improving the processes after you start.

Steps in the Critical Sales Path

  • 1st Sale – Critical to create momentum
  • 2nd Sale – Keep it going
  • 10th sale – you are beginning to learn what your customers REALLY want
  • 100th sale – Start thinking about processes



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