Want to know how to create your first information product in 30 Days? I am going to show you how. Today I will give you the steps, and over the next few episodes I will let you behind the scenes as I create a product. I invite you to join me and create a product of your own.
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Topic of the Week: How to Create Your First Information Product in 30 Days
While it might not really take 30 days to create your first information product, I like the idea of a deadline. So, instead of telling you what and how to do this, I am going to show you how I did it. In the next few posts and podcasts, I will let you look over my shoulder to watch me create an information product in 30 days.
First, the goal is not to get an information product that makes millions. Right now let us just focus on the idea of getting something done, getting it on the market, and starting the flow of money. This process is all about creating momentum.
Second, the goal is not to quit your job and start a company selling information products, but instead to generate some amount of income from products. Your goal should be 25% of your income from your own business. See my post on Why You Need to Start Your Own Business Now.
So lets get started. I will outline the process and then do what I can today.
How to Create Your First Information Product in 30 Days – The Steps I Will Take
First things first, commit. I put on my calendar for February 13th (30 days from when I am writing this) to “release information product.” (And, February 13th is my anniversary!)
Second, define a process. I am going to roughly define the process for you here, but we will change as needed:
Week #1 – Find the idea. Here is where you find something you know about that others would be interested in knowing. What unique message do you have? Note – it will not really be unique as a message, instead it will be unique in the way you present it.
Try to determine the following:
- What is the idea?
- What is the pain is remedies?
- Who does it serve?
- Who would buy this?
My due date is January 21st for this activity.
Week #2 – Write the advertisement copy. The key here is to communicate to the buyer once they find the product page. I must confess, advertisement copy (or copy) is a weak point for me. I choke here, never taking the action to make it happen. So this will be a struggle for me. Here is a great site that shows you how to write your copy. 10 Ways to Write Damn Good Copy
My due date is January 28th for this activity.
Week #3 – Develop the product. Start with an outline of a mind map stating the key points your audience needs to know. In other words, outline it. Can be on paper, in MS Word, Mindmap, or any other tool.
Warning: Stick to the basic key points. Do not get into the weeds and try to explain everything. If you are teaching people how to refinish a piece of furniture, no need to start out with a dissertation of how furniture came to be or how wood is processed from the tree to the furniture. (Yes, I see it all the time! We all feel the urge to start at the very beginning.)
Also at this stage you can think about delivery. Here are some common formats with examples. Note that the samples I have linked you to are free, but they could just as well be paid for products.
- Ebook (done in either Powerpoint slides or an actual document)
- Audio (mp3 download)
- Slideshow with audio. This is a powerpoint with audio over it – share as a video. Camtasia is a great tool for this. Several great examples can be found at podcastanswerman. These are VERY well done.
- Actual video, shot with cameras. Great examples can be found at Wistia. (BONUS – these videos also show you HOW to do videos.) Again, these videos are very well done.
Week #4 – Release it and begin connecting.
Use a tool that exposes your product on the web. Some good examples are:
GUMROAD – Will take payment and deliver your product for a small fee,
E-Junkie – Shopping cart for downloads. You can post to your site if you have one. You can also post to PINTEREST, Facebook, etc.
There are hundreds of other ways to do this, but I like GUMROAD because it is simple.
At this point you are done! You have a product on the market. Now comes the non-passive part of passive income, marketing the product. Once we get through the process, we will talk about how to grow the audience.
My Challenge and Invitation for You
In this episode I mentioned some resources, including:
- How to Design Your First Information Product – Video by me
- Why You Need to Start Your Own Business Now – Podcast by me (Dale Callahan)
- 10 Ways to Write Damn Good Copy by Demian Farnworth on CopyBlogger
- 4 Simple Ways To Use Videos For Your Blog – by Jonathan Milligan – links to good video tools
- My Offer – let me know if you want help defining your product. Put in comments, email, etc – just let me know.
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